Video Marketing/Live Streaming/Hangouts Update

Video Marketing/Live Streaming/Hangouts Update

Phil Aston of Genius Loci Media with sensible advice on options in live streaming choices.

#hangouts   #livestreaming   #videomarketing  

Originally shared by Phil Aston

Video Marketing / Live Streaming Update / Google Hangouts
A lot can happen in a week! Since my last update BLAB has decided to close down operations and will no longer offer a live streaming service.

Other news is from Google, which is moving Google Hangouts from Google Plus to YouTube on September 12th.

So where does this leave live video streaming and where is the best place to host your broadcasts?

Google Hangouts / YouTube

Although removing Hangouts from Google Plus they are not going away. Hangouts will be made part of YouTube and will make it very easy to start or schedule a live broadcast either from YouTube or via your website.

Other advantages to this route are:

SEO – broadcasts can be discovered more easily on YouTube (YouTube is the 2nd largest search engine next to Google)
Broadcasts are in HD video and audio and are in widescreen
You can have up to 10 people in a guest panel
You can schedule events and invite people
Events can be public or private
You can download the video for editing or other marketing
Ideal for panels / training / interviews / events
You can add links, call to actions and subtitles
Usage – Hangouts were always complicated but with them moving to YouTube they will become far easier to use. The quality can be like a TV broadcast and you have the options to share screens and bring in other materials. So for overall promotion of your brand and building up your YouTube channel this is the best platform.

However, if you just want to show people the sunset or your latest attraction Facebook Live and Periscope are the easiest options.

Facebook Live

Better for in the moment broadcasts but the quality can be low. The image is always square regardless of shooting in landscape. Not everyone likes these, in the USA they are being used for broadcasting news events, which is not what Facebook really wants.

Advantages

It is Facebook so your audience could be large but the video does remain within Facebook.

You can interact with your audience
It’s very easy and fast
You could use this for announcing a promotion or competition or highlighting a new service. You can also use it to tell people to tune in on a specific date for news.

Periscope (Twitter)

Very easy to start from the Twitter App and still a great way of sharing your experience with your audience

Advantages

The live stream starts in the Twitter feed
You can download the video after the event to save it
You can shoot in Landscape
Great way to engage your Twitter audience
You cannot have guests but you can interact with your viewers.

Ideal usage is for showing people around a location or sharing an event.

For more details on how to set up a live broadcast from YouTube follow the link below

https://support.google.com/youtube/answer/7083786?p=live_hoa&rd=1

My Prediction

All this news gives Facebook the chance to dominate the live streaming arena. Once they roll out a split screen (allowing guests) – website embeds etc. then they will be a very strong position with 1.7 billion users to be the main player.

YouTube will still be the place for your video library and high end productions. Advertising on YouTube is also a lot cheaper than Facebook and AdWords.

https://www.geniusloci.co.uk/video-marketing-live-streaming-update-google-hangouts/

#digitalmarketing #videomarketing #hangouts

https://youtu.be/_6VbQ_EcDjE