Google Search: Changes and Changing
Google Search: Changes and Changing
David Amerland with a look at Google past, present, and future.
For the present
Context has shifted. Whereas in the past context was powered by content which then surfaced in search and had to be sifted through by us, now it is our context that determines what will appear in search. This is a significant shift which we shall see affecting more services and products than just Google’s. In practical terms it means that websites (and the businesses behind them) will surface only when they have correctly positioned themselves to address a need or a want (i.e. intent determined by context) felt by their audience. This places even more importance on the qualitative aspects of a business like reputation, authenticity and empathy and it changes the concept of “brand value” from a brand that is perceived to be big and important and therefore valuable to one that is felt to be useful and maybe even absolutely necessary.
#semanticwriting
Originally shared by David Amerland
Star Trek & Google Search
On the 50th anniversary of Star Trek a reminder of the massive influence it has had.
http://goo.gl/4USCSv
David Amerland with a look at Google past, present, and future.
For the present
Context has shifted. Whereas in the past context was powered by content which then surfaced in search and had to be sifted through by us, now it is our context that determines what will appear in search. This is a significant shift which we shall see affecting more services and products than just Google’s. In practical terms it means that websites (and the businesses behind them) will surface only when they have correctly positioned themselves to address a need or a want (i.e. intent determined by context) felt by their audience. This places even more importance on the qualitative aspects of a business like reputation, authenticity and empathy and it changes the concept of “brand value” from a brand that is perceived to be big and important and therefore valuable to one that is felt to be useful and maybe even absolutely necessary.
#semanticwriting
Originally shared by David Amerland
Star Trek & Google Search
On the 50th anniversary of Star Trek a reminder of the massive influence it has had.
http://goo.gl/4USCSv
Thanks
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