Key Concepts for Creative Web Writing

Key Concepts for Creative Web Writing

How search engines can help you write better copy.
The goal of good copy is to get site visitors to take action. Along the way, you may entertain and educate, but those are not ends in themselves. The goal is to lead customers to take action.

Concepts are the key to creatively writing content. As you prepare the content, think of the topics you want to cover within the page or article. Use concepts to

Free up your text from the constraints of keywords
Write in natural language addressing the concept of the page or article
Create a cluster of words that lead the reader and search engines to clearly understand what you say
Concepts help create relevant and meaningful content for websites. With algorithms for co-occurrence and phrase-based indexing, search finds the related words within each concept. As you build your text, the relevance, relationship, and context of your words work together to build a cluster of words that are recognized by search as related.

More at https://goo.gl/AWA3Dy
Including a podcast to listen or download.

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