Slow and Steady SEO

Slow and Steady SEO
David Kutcher with an example of good SEO strategy combined with sustainable digital marketing for the long term win.

Originally shared by David Kutcher

Good SEO, and sustainable digital marketing strategy, takes time

I was watching Why Good SEO Takes Time – Here’s Why #66 (https://goo.gl/ZZM8qY) by Mark Traphagen and Eric Enge and wanted to add an example of our own work to the discussion, as we're big believers in the long view approach.

Too often businesses want to see immediate and huge results... and while those results are sometimes possible without resulting to "black hat" tactics, generally through fixing glaring omissions, in most situations that's simply not possible.

We explain our work and on-going retainer projects to our clients with the analogy of a personal trainer at a gym. We analyze their situation, we create strategies towards accomplishing their goals, we give them homework towards those goals, and we continually work with them to adjust the strategies and try new tactics towards their goals.

And it works

The image below is one of our clients, a small business whose main marketing is via their website. Over the last year we've worked with them to improve their organic search traffic, both in generating more traffic, but also in maintaining and increasing their goal conversion rate.

Organic search traffic has increased in a consistent monthly growth from ~8,000 sessions a month to ~21,000 sessions in August. Slow and steady, but 162% growth :)

And that goal conversion rate? For organic search traffic it has gone from 3.5% to 6.1%, even as the traffic has expanded so significantly.

Slow and steady, and winning.

Curious about my company? Learn more at http://www.confluentforms.com