Branding: Where Values Meet Customer Mind
Branding: Where Values Meet Customer Mind
David Amerland on creating your brand mythology.
What branding does then is take the concept that is a business from the subjective space where there is no control whatsoever on the perception that is being formed about it and the way it is evaluated by its potential audience and transfer it to the inter-subjective space, where people from all walks of life and widely different national backgrounds, can actually attest to a brand’s identity and values and even feel united by the commonality of their perception.
Omi Sido says, "Get in front of your customers often." And he does it well beginning with his statement Learning is life. See today's weekly thinking roundup. https://goo.gl/v9kLr5
https://goo.gl/qVr04Z
David Amerland on creating your brand mythology.
What branding does then is take the concept that is a business from the subjective space where there is no control whatsoever on the perception that is being formed about it and the way it is evaluated by its potential audience and transfer it to the inter-subjective space, where people from all walks of life and widely different national backgrounds, can actually attest to a brand’s identity and values and even feel united by the commonality of their perception.
Omi Sido says, "Get in front of your customers often." And he does it well beginning with his statement Learning is life. See today's weekly thinking roundup. https://goo.gl/v9kLr5
https://goo.gl/qVr04Z
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