Conceptual Creativity in Writing
Conceptual Creativity in Writing
Teodora Petkova's notes are wonderful framing for this discussion.
Originally shared by Teodora Petkova
This was a wonderful webinar and Adel Brown notes are even more wonderful and helpful:
-- "It takes time to say something simple." (And CISE helps with that by breaking things down to the simplest possible concept. Decreases the noise by avoiding buzzwords and big words and focusing on the most simple words that allow us to sculpt and craft new thoughts and ideas.)
And he walked through the process for how to use this to enhance creativity: look for concepts not keywords, rewrite concepts in your own words, simplify, and put into a flow. (Iteration required.)
-- Zara Altair 's real-world example for how CISE can be used brought me deeper into the conversation and opened up my understanding. Love her inclusion of wordplay and the clarity around how CISE + wordplay = thinking of new ways to create material. A teacher's heart.
Other good snippets ...
Peter Hatherley CISE is a collaboration tool. "It gives you ideas you wouldn't have thought of otherwise."
In connecting the relationship between keywords and semantic search, Omi Sido underscored the need for keyword research, and for whatever reason, I felt some relief to hear Peter Hatherley agree (and expand further).
Kate Vasylenko 's question about whether CISE would return different results for multiple businesses in the same vertical brought out again how this is a creative-spark tool, not a prescriptive tool.
+Teodora Petkova, love that you start with people. A human connection. My observation has been that many think that the Internet in and of itself brings people together, but without the people ... ?
Good lesson from Zara Altair too, about gathering every bit of info possible. I hadn't thought about asking to see past websites and past printed collateral (does that help you see their evolutionary story? are there gems waiting to be regathered and used again? perhaps re-faceted?)
Big video. Big thoughts.
Big thanks, Anton Shulke et al.
https://www.youtube.com/watch?v=8g5lZAyQO_s&feature=share
Teodora Petkova's notes are wonderful framing for this discussion.
Originally shared by Teodora Petkova
This was a wonderful webinar and Adel Brown notes are even more wonderful and helpful:
-- "It takes time to say something simple." (And CISE helps with that by breaking things down to the simplest possible concept. Decreases the noise by avoiding buzzwords and big words and focusing on the most simple words that allow us to sculpt and craft new thoughts and ideas.)
And he walked through the process for how to use this to enhance creativity: look for concepts not keywords, rewrite concepts in your own words, simplify, and put into a flow. (Iteration required.)
-- Zara Altair 's real-world example for how CISE can be used brought me deeper into the conversation and opened up my understanding. Love her inclusion of wordplay and the clarity around how CISE + wordplay = thinking of new ways to create material. A teacher's heart.
Other good snippets ...
Peter Hatherley CISE is a collaboration tool. "It gives you ideas you wouldn't have thought of otherwise."
In connecting the relationship between keywords and semantic search, Omi Sido underscored the need for keyword research, and for whatever reason, I felt some relief to hear Peter Hatherley agree (and expand further).
Kate Vasylenko 's question about whether CISE would return different results for multiple businesses in the same vertical brought out again how this is a creative-spark tool, not a prescriptive tool.
+Teodora Petkova, love that you start with people. A human connection. My observation has been that many think that the Internet in and of itself brings people together, but without the people ... ?
Good lesson from Zara Altair too, about gathering every bit of info possible. I hadn't thought about asking to see past websites and past printed collateral (does that help you see their evolutionary story? are there gems waiting to be regathered and used again? perhaps re-faceted?)
Big video. Big thoughts.
Big thanks, Anton Shulke et al.
https://www.youtube.com/watch?v=8g5lZAyQO_s&feature=share
Alien life after death
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