Content and The Engagement Path
Content and The Engagement Path
Jason Miller on the importance of content, how it attracts customers, and how content strategy impacts business recognition.
According to Forrester, as much as 90% of the buyer’s journey may be complete before that buyer reaches out to a salesperson. Content is the only effective way of filling this gap and getting your product or business onto the shortlist of vendors a buyer reaches out to. Marketing is taking over responsibility for far more of the buyer’s journey – and the only valid strategy for a large portion of that journey is content marketing.
H/T Mark Traphagen
Originally shared by Mark Traphagen
This is my recommended read of the day; maybe if the week.
No forward-thinking content marketer believes that content should automatically result in engagement, regardless of its quality and relevance and the strategy behind it. We know that content is often the most effective means of building engagement – but only when it’s done properly.
https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2016/Its-time-to-stop-blaming-content-for-your-content-marketing-problems
Jason Miller on the importance of content, how it attracts customers, and how content strategy impacts business recognition.
According to Forrester, as much as 90% of the buyer’s journey may be complete before that buyer reaches out to a salesperson. Content is the only effective way of filling this gap and getting your product or business onto the shortlist of vendors a buyer reaches out to. Marketing is taking over responsibility for far more of the buyer’s journey – and the only valid strategy for a large portion of that journey is content marketing.
H/T Mark Traphagen
Originally shared by Mark Traphagen
This is my recommended read of the day; maybe if the week.
No forward-thinking content marketer believes that content should automatically result in engagement, regardless of its quality and relevance and the strategy behind it. We know that content is often the most effective means of building engagement – but only when it’s done properly.
https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2016/Its-time-to-stop-blaming-content-for-your-content-marketing-problems
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