Content Distribution
Content Distribution
Mark Traphagen on how to work content.
_ "The role of a content hub should just be a container, not a destination. Don't advertise the fact you have content, push the content instead. Your content becomes your advertising."_
For writers, this is a very important concept to discuss with the business owner.
Originally shared by Mark Traphagen
Think Distribution, Not Hubs
Few people read newspapers anymore. Nor do they browse your blog. People expect your content to meet them where they are (primarily in their newsfeeds). Therefore, you should give at least as much thought to content distribution as you do to content creation.
Mark Traphagen on how to work content.
_ "The role of a content hub should just be a container, not a destination. Don't advertise the fact you have content, push the content instead. Your content becomes your advertising."_
For writers, this is a very important concept to discuss with the business owner.
Originally shared by Mark Traphagen
Think Distribution, Not Hubs
Few people read newspapers anymore. Nor do they browse your blog. People expect your content to meet them where they are (primarily in their newsfeeds). Therefore, you should give at least as much thought to content distribution as you do to content creation.
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