The Content Creation Trap

The Content Creation Trap

Oh, boy! I love Omi Sido's Nuzzle newsletter. Subscribe here: https://goo.gl/yHFlMn

Today the newsletter brought back a great content thought piece by David Amerland about writing reams and reams of content.

If you write for the web, reread the article. #mustread  

being exceptional doesn’t require being “Epic” or extraordinary in any way.

Develop trust with consistency and performance.

For writers, that means reflecting the consistent performance of the business. If you write for your own website, illustrate how you are excellent over time. If you write for another business, know that business. Know the history. Know the successes. Stress those qualities in the writing.


#semanticwriting   #webcontent   #webcopywriting  
http://davidamerland.com/seo-tips/1057-the-content-creation-trap-and-how-to-avoid-it.html

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