Authority and Content: Long-term Advantage

Authority and Content: Long-term Advantage
Eric Enge and Mark Traphagen explain why doing hard work that your competitors overlook is a sustainable advantage for your business.

Successful competitive advantage campaigns always take a lot more effort and investment. But, that’s exactly why they are worth doing. Remember what I said earlier, one of the thing that makes them so rewarding and long-lasting in their benefits is that because they are HARD, it’s a lot less likely that your competition will be able or willing to replicate them. Thus, the payoff isn’t just yours alone, it can be yours alone again and again and again over a long period of time.

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