Emotion in Content

Emotion in Content
Eric Enge and Mark Traphagen on the essential emotional hook, even in B2B.

Originally shared by Eric Enge

Emotional Hooks in Content Marketing: Do they matter?

Business people don’t hang up their humanity when they go to work, and that includes when they’re reading or viewing content. In this episode of Here’s Why, find out why an emotional element is essential for content marketing success, even in a B2B marketplace.
http://stonet.co/emotion-cmktg-gp

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