The Essence of Quality Content

The Essence of Quality Content
#mustread  for content writers from Mark Traphagen 

_I would argue that the best way to evaluate the quality of your content is by evaluating it with these three questions:

Is it helpful, useful, and/or interesting to your target audience?

Does it comport with your marketing goals? These could include (but are not limited to):
building brand reputation and trust, substantiating the need for one of your products or services, creating community around your brand.

Is it unique enough to stand out from other content on a similar topic?_

Originally shared by Mark Traphagen

Short Form vs Long Form Content: Which is better for your content marketing?

My answer may surprise you! See https://medium.com/scale-magazine/short-form-vs-long-form-content-the-great-debate-f0e7ec01fcd2#.rhqzuxqfx

https://medium.com/scale-magazine/short-form-vs-long-form-content-the-great-debate-f0e7ec01fcd2#.rhqzuxqfx