The Mythology of Branding
The Mythology of Branding
Sparked by Brexit and perceptions of Britain, David Amerland's thoughts expand to the discovery of genesis myth for country specific branding.
A nation’s brand affects the value of its currency, the way its passports (and citizens) are perceived and its desirability as a place to do business in.
Originally shared by David Amerland
How a Perception of Brand Drives Value
One of the upsides of Brexit is that we suddenly have a real study on the impact of brand upon the perception of a nation and how that then affects everything that has to do with its current value, its economy and its future.
Unsurprisingly the process is virtually identical with that of a person or a company.
https://medium.com/@davidamerland/countries-branding-money-and-the-genesis-myth-3c4bff16e5a7#.puj1hpk2k
Sparked by Brexit and perceptions of Britain, David Amerland's thoughts expand to the discovery of genesis myth for country specific branding.
A nation’s brand affects the value of its currency, the way its passports (and citizens) are perceived and its desirability as a place to do business in.
Originally shared by David Amerland
How a Perception of Brand Drives Value
One of the upsides of Brexit is that we suddenly have a real study on the impact of brand upon the perception of a nation and how that then affects everything that has to do with its current value, its economy and its future.
Unsurprisingly the process is virtually identical with that of a person or a company.
https://medium.com/@davidamerland/countries-branding-money-and-the-genesis-myth-3c4bff16e5a7#.puj1hpk2k
Vicki Haas totally excused :) and in the long run the two coincide which is how trust develops.
ReplyDeleteVicki Haas Love wordplay. And, what David Amerland said. In tandem.
ReplyDelete