Guidelines for Rebranding on Google My Business

Guidelines for Rebranding on Google My Business

H/T Ben Fisher 
Google guidelines for making changes to your business listing. What changes you can make under your current listing and when your business needs to create a new listing and close the old listing.

Originally shared by Ben Fisher

Rebranding Guidelines Added to GMB
Rebranding If you change the name of your brand or any of your locations, update them by editing your business information . Businesses are eligible for rebranding if:

The business name changes, but the business category, management, and ownership remain the same.
The business acquires or merges with another business and changes its name.
The business has multiple locations and changes the names for all of those locations. Businesses that make significant identity changes (e.g. hotel or fast food establishments that switch franchise affiliations or car dealers that specialize in a different make of car), are considered new businesses and aren’t eligible for rebranding.

If your business is ineligible, first mark the existing business listing as permanently closed , then create a new listing using your new business identity.

See the guidelines here:
https://support.google.com/business/answer/3038177?hl=en