Inbound Marketing: Self-Service for Customers
Inbound Marketing: Self-Service for Customers
Video, self-service actions, answer boxes, and more. What lies ahead in 2017 from HubSpot.
_Here are the four things I think every marketer should do next year:
Invest in video. Diversify your content playbook to include social + video in addition to text + search.
Live in social. We’re not B2B or B2C marketers -- we’re business to human marketers. Humans live in Snapchat, Instagram, Messenger, and a host of other social apps. Find them there.
Accelerate your content. Combine content marketing and paid marketing. Repurpose your most successful content for multiple channels and boost it with budget.
Automate your buying process. Buyers expect to be able to buy on their timeline with either minimal or no human contact._
Video, self-service actions, answer boxes, and more. What lies ahead in 2017 from HubSpot.
_Here are the four things I think every marketer should do next year:
Invest in video. Diversify your content playbook to include social + video in addition to text + search.
Live in social. We’re not B2B or B2C marketers -- we’re business to human marketers. Humans live in Snapchat, Instagram, Messenger, and a host of other social apps. Find them there.
Accelerate your content. Combine content marketing and paid marketing. Repurpose your most successful content for multiple channels and boost it with budget.
Automate your buying process. Buyers expect to be able to buy on their timeline with either minimal or no human contact._
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