New Model for SERPs
New Model for SERPs
H/T Bill Slawski
_Takeaways
The model described to evaluate search results doesn’t tell you about how to show up in search results or rank higher, but it does tell us about how search results are changing and evolving. Search engines are trying to better understand when results might answer the questions posed by searchers in search results. They also tell us that they are using human evaluators to better understand how relevant search results might be and how satisfied searchers might be with the search engine._
Originally shared by Bill Slawski
*Evaluating SERPS at Google - a new model for human evaluators to use to judge the relevance and their statisfaction with SERPs upon.
H/T Bill Slawski
_Takeaways
The model described to evaluate search results doesn’t tell you about how to show up in search results or rank higher, but it does tell us about how search results are changing and evolving. Search engines are trying to better understand when results might answer the questions posed by searchers in search results. They also tell us that they are using human evaluators to better understand how relevant search results might be and how satisfied searchers might be with the search engine._
Originally shared by Bill Slawski
*Evaluating SERPS at Google - a new model for human evaluators to use to judge the relevance and their statisfaction with SERPs upon.
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