Publisher URL coming to AMP

Publisher URL coming to AMP
Thanks to Bruce Clay, Inc. for surfacing this AMP information.

Those who are hesitant about AMP may wish to reconsider now that original URL will be tied to AMP pages.

Originally shared by Bruce Clay, Inc.

Google agrees to show publisher's URL above AMP results

Google has responded to people's requests to be able to access the direct URL to a post on a publisher's website.

One of the biggest objections to going #AMP  has been that Google hosts AMP content, displaying it from its own prerendered cache rather than directing a reader to the publisher's site.

Danny Sullivan reports that "in early 2017" Google will begin showing the full URL instead of just the publisher's domain near the top of AMP results. It still won't be clickable, but a savvy reader could highlight the text, copy it, and then paste it for sharing with others. It's a small step, but an important one that shows Google is listening.

Read the full story:
http://searchengineland.com/google-amp-display-publishers-urls-265945
#SEO   #localSEO  

http://searchengineland.com/google-amp-display-publishers-urls-265945