Learning to Trust David Amerland on the creation of knowledge based trust (KBT).

Learning to Trust David Amerland on the creation of knowledge based trust (KBT). A long read, but worth the understanding.

How knowledge based trust helps people function by establishing trust at three levels:
Competence
Benevolence
Promises

Knowledge Based Trust, in the context that IBM studied it, is interpersonal trust that allows relationships between people belonging to the same group to form so they can function as intended.

Excerpt from The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions https://goo.gl/r3sNDs

Originally shared by David Amerland

How We Determine Trust

Whether we are talking about trust between individuals, trust created within a search engine results-framed environment or trust in a machine learning setting where a complex algorithm is setting things up for us, the dynamic is similar.

We always need to be able to establish the attributes that generate it, understand how they impact us, determine how we measure them and work hard to establish them.

Opacity and trust at face value have never helped us. Ever.

http://davidamerland.com/seo-blog/1129-establishing-knowledge-based-trust-in-an-uncertain-world.html