Building Blocks of Authority

Building Blocks of Authority

Originally shared by David Amerland

The Building Blocks of Authority

Whether you're a brand or a person, the building blocks that lead to you being authoritative on a subject are the same. Identity, Sharing, Conversations, Presence, Relationships, Reputation and Communities or Groups.

Check out how all that comes together in Google Semantic Search (https://goo.gl/M54Jkq) if you haven't already.