Discovering Truth in Data

Discovering Truth in Data

David Amerland examines the way the brain determine truth from falsehood and how that applies to digital marketing.

_What Marketers and Businesses Need to Know

Online customers value facts over marketing hype
Narrative that resonates frequently becomes the common touch point between a business and its customers
Granularity in data is key to providing search engine trustworthiness (plus it helps establish an entity more quickly)
The easiest way to save energy, acquire authenticity and attain the kind of consistency that build up trust with your customer base is to keep it real._



Originally shared by David Amerland

Sorting Out Truth From the Lies

The brain has a specific mechanism that helps it sort out truth and lies. But it's not automatic. It has a parallel of sorts in semantic search. It will affect your marketing.

https://www.davidamerland.com/seo-blog/1138-how-the-brain-decides-whether-something-is-true-or-false.html