The Most Common Mistake that Stalls B2B Growth

The Most Common Mistake that Stalls B2B Growth
A guideline for writers (content creators) for initial discussion with a B2B client. How are they thinking about the business?
from Doug Davidoff
_The goal was to be right, so the client allowed the illusion of certainty to dominate their thinking and drive the strategy.

If the company were more comfortable with and valued mistakes and failures that led to learning, they’d be much further down the path, with far more momentum than they have now.

And that is the most common mistake that is killing business growth._
http://blog.imaginellc.com/the-most-common-mistake-that-stalls-b2b-sales-revenue-growth?utm_source=hs_email&utm_medium=email&utm_content=42800234&_hsenc=p2ANqtz--6BAgaA-h8Pw-TMoO8a-vnAnlAtHfn7iwhOjIk0CLMIiGkeuh_Z1-Eo0HZBnkueIB5iaAkocD1BbL7eYIh3eA1st1TjQ&_hsmi=42800234

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