The Narrative Self
The Narrative Self
David Amerland on how to tell the story of you (your business).
If you are writing for a business, you need to know enough about the business to tell the story, each and every time you write.
Without a sense of self and a clearly defined identity there can be no storyteller who tells a story. Without a well-developed, detailed story there can be no means through which to reach an audience. Without an audience there can be no framework in which a particular narrative can unfold. Without the framework there can be no set of acceptable boundaries through which anything can be assessed and its value obtained. Without some sense of value there can be no motivation to do anything. Without motivation there can be no meaning. Without meaning there can be no purpose. Without purpose identity unravels. Without identity there is no storyteller to do the telling and no story to tell.
Originally shared by David Amerland
The Narrative of Self
If you can't tell a story you can't live it. If you can't live it you don't know who you are or who you want to become. If you don't know who you are you don't know where you're going. If you don't know where you're going, you don't know why you should do anything.
You then have no deep direction, a sense of self, meaning in your life or a purpose for living. A business, a brand a person need all of this not to exist but to truly live.
http://davidamerland.com/seo-blog/1137-why-narrative-is-important-in-your-marketing.html
David Amerland on how to tell the story of you (your business).
If you are writing for a business, you need to know enough about the business to tell the story, each and every time you write.
Without a sense of self and a clearly defined identity there can be no storyteller who tells a story. Without a well-developed, detailed story there can be no means through which to reach an audience. Without an audience there can be no framework in which a particular narrative can unfold. Without the framework there can be no set of acceptable boundaries through which anything can be assessed and its value obtained. Without some sense of value there can be no motivation to do anything. Without motivation there can be no meaning. Without meaning there can be no purpose. Without purpose identity unravels. Without identity there is no storyteller to do the telling and no story to tell.
Originally shared by David Amerland
The Narrative of Self
If you can't tell a story you can't live it. If you can't live it you don't know who you are or who you want to become. If you don't know who you are you don't know where you're going. If you don't know where you're going, you don't know why you should do anything.
You then have no deep direction, a sense of self, meaning in your life or a purpose for living. A business, a brand a person need all of this not to exist but to truly live.
http://davidamerland.com/seo-blog/1137-why-narrative-is-important-in-your-marketing.html
Intriguing thoughts Zara Altair David Amerland ..a narrative of self or what is sometimes termed by some as implicit self image
ReplyDeleteISI is apparently determined by the letter-name effect that explains why we gravitate to words, people and brands that relate to our own name.
#powerwords #soundsfamiliar #comingsoon
Peter Hatherley the creation of self is multi-layered thing. Subconsciously we may respond to many things which we are not aware of and seeing how names become such deeply embedded parts of the personal construct what you say is not surprising.
ReplyDeleteHow are you
ReplyDeleteU. U. U. U
ReplyDeleteDavid Amerland
ReplyDelete