Google Promises Safer Environment for Brand Advertisers
Google Promises Safer Environment for Brand Advertisers
Advertisers have been pulling ads because of content mix, like terrorist fodder. Google is now promising a safer environment for advertisers.
Google is facing a growing controversy over offensive content and brand safety for advertisers. Pivotal Research Group’s Brian Wieser wrote an investor note pointing out there are brand safety concerns on YouTube where ads ran alongside terrorist-inspired video per Ad Age. The issue’s immediate impact is in the U.K. but Wieser wrote it will have global repercussions.
#brandadvertising
http://www.marketingdive.com/news/google-promises-safer-environment-for-brands-as-advertiser-backlash-grows/438549/
Advertisers have been pulling ads because of content mix, like terrorist fodder. Google is now promising a safer environment for advertisers.
Google is facing a growing controversy over offensive content and brand safety for advertisers. Pivotal Research Group’s Brian Wieser wrote an investor note pointing out there are brand safety concerns on YouTube where ads ran alongside terrorist-inspired video per Ad Age. The issue’s immediate impact is in the U.K. but Wieser wrote it will have global repercussions.
#brandadvertising
http://www.marketingdive.com/news/google-promises-safer-environment-for-brands-as-advertiser-backlash-grows/438549/
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