More Important Than Ever To Understand Your Audience

More Important Than Ever To Understand Your Audience
Understand the fragmentation of search. Go beyond the quote and read the article by David Amerland.

_Basically when search is no longer an action that requires the activation of a specific search interface and the conscious structure of a search query, it becomes behavior-specific. This means that the factors which now drive success in search for marketers are no longer just the rote of “200+ factors” that determine ranking in search which have been the preoccupation of search engine optimizers or on-page SEO, or keywords. These have now expanded to also include:

reach and influence
reputation and branding
value and impact
values and vision
style and attitude
Success in search now requires us to understand people and what motivates them not search engines and what governs them._

Originally shared by David Amerland

SEO is Changing Because Search is Changing

It's no longer enough to simply know how a search engine indexes a website in order to optimize it. Dive in, understand what's changed: https://goo.gl/yAnJ0Z.