SEO is Changing Because Search is Changing
SEO is Changing Because Search is Changing
David Amerland
It comes down to people.
_Basically when search is no longer an action that requires the activation of a specific search interface and the conscious structure of a search query, it becomes behavior-specific. This means that the factors which now drive success in search for marketers are no longer just the rote of “200+ factors” that determine ranking in search which have been the preoccupation of search engine optimizers or on-page SEO, or keywords. These have now expanded to also include:
reach and influence
reputation and branding
value and impact
values and vision
style and attitude
Success in search now requires us to understand people and what motivates them not search engines and what governs them._
http://davidamerland.com/seo-blog/1147-the-fragmentation-of-search-and-what-it-means-for-marketers.html
David Amerland
It comes down to people.
_Basically when search is no longer an action that requires the activation of a specific search interface and the conscious structure of a search query, it becomes behavior-specific. This means that the factors which now drive success in search for marketers are no longer just the rote of “200+ factors” that determine ranking in search which have been the preoccupation of search engine optimizers or on-page SEO, or keywords. These have now expanded to also include:
reach and influence
reputation and branding
value and impact
values and vision
style and attitude
Success in search now requires us to understand people and what motivates them not search engines and what governs them._
http://davidamerland.com/seo-blog/1147-the-fragmentation-of-search-and-what-it-means-for-marketers.html
Such an obvious thing to see happen Zara Altair and the solution is as old as the hills.
ReplyDeleteDavid Amerland Amerlandia has been around that long? :)
ReplyDeleteZara Altair hahahahaha! For a brand-new state we sure have some wizened heads on its citizens ;)
ReplyDeleteSurely Epictetus is an distinguished citizen of Amerlandia. :)
ReplyDeleteZara Altair hence our stoicism as Amerlandians ;)
ReplyDelete