Animal, Vegetable, or Mineral? Schema Markup Helps

Animal, Vegetable, or Mineral? Schema Markup Helps
Stone Temple Consulting on the importance of structured data schema.

One of the tasks of a search engine is to determine how relevant the page is to a user’s query. Structured data can help with that, because it explicitly states what type of data is available, which makes it easier for a search engine to compare to other pages and see if they have similar types of data.

Originally shared by Mark Traphagen

Why Schema Markup for SEO Should Not Be Ignored

In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral.

In this episode of our Here’s Why Digital Marketing video series, we invite Stone Temple’s Senior Director of Technical SEO, Mats Tolander, to explain how schema markup helps our SEO by helping search engines to better understand what’s on our pages.

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