Difference Between Content and Content Marketing

Difference Between Content and Content Marketing

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H/T Mark Traphagen
As a writer I find I'm often almost always talking to business owners about speaking to their audience--present and future customers. Content is not something that just sits there. The goal is to lead customers to interest and eventually a purchase.
Educating your client about content marketing is the best way to ensure that what you write, content, is serving the needs of the business.



Originally shared by Mark Traphagen

With content marketing you are attracting an audience to a brand-owned destination versus interrupting or buying an audience on someone else’s platform.