How To Write Content for Buyer Intent
How To Write Content for Buyer Intent
The words you use in your content still have significance, but in a different way. Words written in natural language to answer customer questions, allow your site visitors to understand your products and services and lead them toward a purchase. The vocabulary you use for your business reflects your understanding of customer need.
If your content is about you, your product, or service without filling a need, the text is just taking up space. The text may feed your ego, but if it doesn’t address client concerns your site visitor will skim, skip, or leave the page.
Read more: https://goo.gl/KtmkBn
http://bit.ly/2hm3k9P
The words you use in your content still have significance, but in a different way. Words written in natural language to answer customer questions, allow your site visitors to understand your products and services and lead them toward a purchase. The vocabulary you use for your business reflects your understanding of customer need.
If your content is about you, your product, or service without filling a need, the text is just taking up space. The text may feed your ego, but if it doesn’t address client concerns your site visitor will skim, skip, or leave the page.
Read more: https://goo.gl/KtmkBn
http://bit.ly/2hm3k9P
I have always tried to explain this to people selling products and business owners.
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