What is a Realistic Investment in SEO?
What is a Realistic Investment in SEO?
H/T Ammon Johns All Things Web®
What is a Realistic Investment in SEO?
This is an exceptionally tricky post to write. So many of the elements and factors that go into the equation are situational, contextual, and conditional. I’m not going to be giving any hard and fast numbers here. Instead, I’m going to share with you the things I factor into my own assessments so that you can create your own ‘formula’.
The ‘Bookends’ of SEO Investment
Even though I’m putting this entire article into a ‘sliding scale’ system, with relative values rather than absolutes, we can still be clear about what investment is too little, or too much.
At the lower end of the spectrum, the investment must be enough to actually count. The minimal investment is zero, but that won’t get results, and thus cannot be realistic. Investing budget to raise your search position from 18 pages past the point people stop clicking on results, to just 1 page past the point where people stop clicking on results is still not getting clicks, and thus still worthless. Unless the end result is a positive return on the investment, it is not realistic on a pragmatic or practical level.
At the upper end of the spectrum, we have to account for the point of diminishing returns, the profit margins involved, and generally the expected ROI (Return on Investment) specific to the campaign. The word ‘Optimisation’ is something that is always important, and we should always seek that precise level where we get the most overall bang for the buck. The exact place where you find that sweet-spot varies, but you know it when you find it.
Continue reading...
https://www.allthingsweb.co.uk/realistic-investment-seo/
H/T Ammon Johns All Things Web®
What is a Realistic Investment in SEO?
This is an exceptionally tricky post to write. So many of the elements and factors that go into the equation are situational, contextual, and conditional. I’m not going to be giving any hard and fast numbers here. Instead, I’m going to share with you the things I factor into my own assessments so that you can create your own ‘formula’.
The ‘Bookends’ of SEO Investment
Even though I’m putting this entire article into a ‘sliding scale’ system, with relative values rather than absolutes, we can still be clear about what investment is too little, or too much.
At the lower end of the spectrum, the investment must be enough to actually count. The minimal investment is zero, but that won’t get results, and thus cannot be realistic. Investing budget to raise your search position from 18 pages past the point people stop clicking on results, to just 1 page past the point where people stop clicking on results is still not getting clicks, and thus still worthless. Unless the end result is a positive return on the investment, it is not realistic on a pragmatic or practical level.
At the upper end of the spectrum, we have to account for the point of diminishing returns, the profit margins involved, and generally the expected ROI (Return on Investment) specific to the campaign. The word ‘Optimisation’ is something that is always important, and we should always seek that precise level where we get the most overall bang for the buck. The exact place where you find that sweet-spot varies, but you know it when you find it.
Continue reading...
https://www.allthingsweb.co.uk/realistic-investment-seo/
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