Your Brand and Your Buyers - The Important Balance

Your Brand and Your Buyers - The Important Balance

H/T Mark Traphagen

The important balance between knowing your buyer and defining your brand that leads to customer response.

Originally shared by Mark Traphagen

Why understanding BOTH your brand and your buyers matters

A long standing debate in marketing: is it more important to understand your brand or your customers?

In this video we explain why it is essential to have a deep understanding of BOTH!

(video) #HeresWhy
http://bit.ly/1URnkOy

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