Strategy for Web Content: Before A Word Is Written
Strategy for Web Content: Before A Word Is Written
_Writing Strategy Basics
That business strategy is the reason I encourage business owners to write their own copy. Or, if they are not facile with words, to talk about their business and give me bullet points – their bullet points – that are aligned with their business goals.
It doesn’t matter if the business is general contracting for high-end home remodels, or cloud services for IT, or travel for students, the basic principles of business strategy for web writing hold true.
Know your business values
Know your business goals
Know how your business is unique from competitors
Know your one true customer
Every web page and every article incorporate all of those elements to deliver a unique core concept that addresses that one true customer.
Ranking gets people to your website, but then you have to speak to them in their language, provide a solution, and make it easy for them to use you as the solution._
Read more...
http://bit.ly/2sd6cs7
_Writing Strategy Basics
That business strategy is the reason I encourage business owners to write their own copy. Or, if they are not facile with words, to talk about their business and give me bullet points – their bullet points – that are aligned with their business goals.
It doesn’t matter if the business is general contracting for high-end home remodels, or cloud services for IT, or travel for students, the basic principles of business strategy for web writing hold true.
Know your business values
Know your business goals
Know how your business is unique from competitors
Know your one true customer
Every web page and every article incorporate all of those elements to deliver a unique core concept that addresses that one true customer.
Ranking gets people to your website, but then you have to speak to them in their language, provide a solution, and make it easy for them to use you as the solution._
Read more...
http://bit.ly/2sd6cs7
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