The Web is Complex

The Web is Complex
Ammon Johns addresses points about communicating with future business clients and customers on the web.

For semantic writers, these are good points to remember when talking to your writing clients about what you do and the added value you provide with content directed toward their target market.

Know who is visiting the site and address that site visitor.

For instance, so many B2B websites try so hard to sell, completely forgetting that their target business is likely to simply have a junior executive look at options to present at a meeting, and that the buyer or decision maker will never even visit.


http://www.tbeswindonandwilts.co.uk/guest-blog-the-web-is-complex/

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