*Who Should Optimize Content: SEOs or Content Writers?
*Who Should Optimize Content: SEOs or Content Writers?
Stoney deGeyter considers the balance between search optimization and content creation.
_Today, I would argue that the content writer needs to know more about SEO than the SEO needs to know about writing content. This is because writing incredible, optimized content requires some understanding of how search engines work and what they are looking for.
The writer should always start out focusing on the visitor. Meet their needs first and foremost. But they can’t neglect the preferences of the search engines. The content should be created to serve both simultaneously.
Without this knowledge, the content will likely be subjected to rewrites after the SEO reviews it. Might as well save yourself the time and have your writer dig a bit into SEO so they can cover the bulk of what search engines want on the first pass. The SEO should still review and send suggestions back to the writer if necessary, and in very rare occasions they can tweak the content themselves. But this is one place where I would let the writer do the SEO’s job!_
http://searchengineland.com/optimize-content-seos-writers-274956
Stoney deGeyter considers the balance between search optimization and content creation.
_Today, I would argue that the content writer needs to know more about SEO than the SEO needs to know about writing content. This is because writing incredible, optimized content requires some understanding of how search engines work and what they are looking for.
The writer should always start out focusing on the visitor. Meet their needs first and foremost. But they can’t neglect the preferences of the search engines. The content should be created to serve both simultaneously.
Without this knowledge, the content will likely be subjected to rewrites after the SEO reviews it. Might as well save yourself the time and have your writer dig a bit into SEO so they can cover the bulk of what search engines want on the first pass. The SEO should still review and send suggestions back to the writer if necessary, and in very rare occasions they can tweak the content themselves. But this is one place where I would let the writer do the SEO’s job!_
http://searchengineland.com/optimize-content-seos-writers-274956
Both. Starting with the writer.
ReplyDeleteRandy Milanovic Agree :)
ReplyDelete