Zero Moment of Truth for Marketers
Zero Moment of Truth for Marketers
Plus watch Mark Traphagen attempt to get an egg down a funnel. :)
The meaty stuff:
_Google found in their research. They discovered that 70% of Americans now look at product reviews before making a purchase. Seventy-nine percent of consumers say they use a smartphone to help with shopping even at a brick and mortar store. And even after seeing a TV commercial, 83% said they still do online research about the products they’ve seen.
Eric: And all of that takes place before they get to the store shelf, whether at a real-world store or an E-store.
Mark: Yes, and that’s the Zero Moment of Truth. It happens before the traditional First Moment of Truth, so that’s why Google calls it the Zero Moment._
https://www.stonetemple.com/traditional-marketing-funnel-move-beyond
Plus watch Mark Traphagen attempt to get an egg down a funnel. :)
The meaty stuff:
_Google found in their research. They discovered that 70% of Americans now look at product reviews before making a purchase. Seventy-nine percent of consumers say they use a smartphone to help with shopping even at a brick and mortar store. And even after seeing a TV commercial, 83% said they still do online research about the products they’ve seen.
Eric: And all of that takes place before they get to the store shelf, whether at a real-world store or an E-store.
Mark: Yes, and that’s the Zero Moment of Truth. It happens before the traditional First Moment of Truth, so that’s why Google calls it the Zero Moment._
https://www.stonetemple.com/traditional-marketing-funnel-move-beyond
pretty impressive of the public's intellect rising Thanks!! Zara Altair
ReplyDeleteMicheleElys MER The public and how search engines work now. :)
ReplyDeleteZara Altair you are brilliant in this area!!
ReplyDeleteMicheleElys MER Thanks for the kind words. 💛
ReplyDelete