How to Measure the Effectiveness of Brand-Building Content
How to Measure the Effectiveness of Brand-Building Content
H/T Mark Traphagen
Some of your content should be aimed at building your brand reputation, and in such a case you're happy if the visitor just read the content. But how can you know if people are reading your content?
For content on Wordpress the answer is a simple WP plugin that works with Google Analytics. WP Scroll Depth https://goo.gl/BLp6iL measures how far down the page site visitors read.
Originally shared by Mark Traphagen
How to Measure the Effectiveness of Brand-Building Content
Some of your content should be aimed at building your brand reputation, and in such a case you're happy if the visitor just read the content. But how can you know if people are reading your content?
Click through and find out!
http://marketingland.com/measuring-social-traffic-effectiveness-conversion-not-goal-220050
H/T Mark Traphagen
Some of your content should be aimed at building your brand reputation, and in such a case you're happy if the visitor just read the content. But how can you know if people are reading your content?
For content on Wordpress the answer is a simple WP plugin that works with Google Analytics. WP Scroll Depth https://goo.gl/BLp6iL measures how far down the page site visitors read.
Originally shared by Mark Traphagen
How to Measure the Effectiveness of Brand-Building Content
Some of your content should be aimed at building your brand reputation, and in such a case you're happy if the visitor just read the content. But how can you know if people are reading your content?
Click through and find out!
http://marketingland.com/measuring-social-traffic-effectiveness-conversion-not-goal-220050
Comments
Post a Comment