Strategic Thinking for an IPO
Strategic Thinking for an IPO
In The Sniper Mind http://geni.us/SniperMind David Amerland stresses the importance of readiness used by military personnel in evaluating a situation and taking action. Business applications in this frame of mind are the core message of this book coming out in November, 2017.
Kevin Dinino of KCD Public Relations, Inc. applies this thinking to getting the word out about an initial public offering.
Messaging is perhaps the most crucial component of your communications strategy when preparing for an IPO. In a market environment in which investors are constantly bombarded with more and more opportunities, a company looking to enter the public market for the first time must have a clear value proposition that resonates with the public. Companies should clearly articulate their value proposition and the problems they solve, present detailed information about the management team, outline growth prospects and, most importantly, offer compelling reasons for why investors should believe in their potential.
#thesnipermind
Originally shared by KCD Public Relations, Inc.
Companies planning to go public often fail to realize the importance of effectively communicating with potential investors, business media, centers of influence and other stakeholders well before the listing day arrives. How and what a company communicates to the public in the months leading up to and after the IPO is just as important as what is conveyed at the time the stock starts trading.
http://hubs.ly/H03YG5x0
In The Sniper Mind http://geni.us/SniperMind David Amerland stresses the importance of readiness used by military personnel in evaluating a situation and taking action. Business applications in this frame of mind are the core message of this book coming out in November, 2017.
Kevin Dinino of KCD Public Relations, Inc. applies this thinking to getting the word out about an initial public offering.
Messaging is perhaps the most crucial component of your communications strategy when preparing for an IPO. In a market environment in which investors are constantly bombarded with more and more opportunities, a company looking to enter the public market for the first time must have a clear value proposition that resonates with the public. Companies should clearly articulate their value proposition and the problems they solve, present detailed information about the management team, outline growth prospects and, most importantly, offer compelling reasons for why investors should believe in their potential.
#thesnipermind
Originally shared by KCD Public Relations, Inc.
Companies planning to go public often fail to realize the importance of effectively communicating with potential investors, business media, centers of influence and other stakeholders well before the listing day arrives. How and what a company communicates to the public in the months leading up to and after the IPO is just as important as what is conveyed at the time the stock starts trading.
http://hubs.ly/H03YG5x0
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