Know Where Your Customers Are On the Buying Journey
Know Where Your Customers Are On the Buying Journey
Creating content for customers follows the same path as the buyer's journey. The second and equally important function is a user experience that guides readers to the right place (UX).
A fun introduction that builds awareness is different from an in-depth look at what your business does.
Wise thoughts KAYAK Online Marketing
Originally shared by Randy Milanovic
"Each stage [of the buyer journey] has its own nuances and, as marketers, it’s our jobs to identify where a prospect is so we can “head them off at the pass.” - Danny Brown
https://www.kayakonlinemarketing.com/blog/using-influence-marketing-and-persona-mapping-to-grow-your-leads
Creating content for customers follows the same path as the buyer's journey. The second and equally important function is a user experience that guides readers to the right place (UX).
A fun introduction that builds awareness is different from an in-depth look at what your business does.
Wise thoughts KAYAK Online Marketing
Originally shared by Randy Milanovic
"Each stage [of the buyer journey] has its own nuances and, as marketers, it’s our jobs to identify where a prospect is so we can “head them off at the pass.” - Danny Brown
https://www.kayakonlinemarketing.com/blog/using-influence-marketing-and-persona-mapping-to-grow-your-leads
Danny really nails it.
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