The Shift in Semantic Search and How It Affects Content

The Shift in Semantic Search and How It Affects Content
A must read from David Amerland
_The content created has to perform specific tasks that answer questions whose value is inference and context-rich in relevant Google search queries. The context-free question of “is it going to rain today?’ for instance will be impossible to answer if the site that provides weather reports hasn’t gone to great lengths to establish locality in its forecast, specific possibility of rain and provide all the relevant information that allows a search engine to understand it is a weather forecast site.

The good news? Every bit of extra work and loving care you lavish on your content is likely to pay off, eventually._

Don't forget to buy the two books if you don't already have them.

SEO Help: 20 Semantic Search Steps That Will Help Your Business Grow
https://goo.gl/rGtQnd

Google Semantic Search https://goo.gl/LmypVV

Originally shared by David Amerland

Local search is now the area to target if you have an online business that has a geographic location. Find out why.

https://davidamerland.com/seo-blog/1183-why-local-is-the-new-global.html