Tags for Knowledge

Tags for Knowledge

Originally shared by Bill Slawski

Tagging Web Pages to Entities

An article at +Search Engine Land today claimed that Google's Knowledge Graph worked based upon Latent Semantic Indexing. It doesn't.

It's worth revisting the page that Google used to introduce the Knowledge graph. I like what it said about better understanding what entities appear upon pages, because that understanding makes search much better.

"Language can be ambiguous—do you mean Taj Mahal the monument, or Taj Mahal the musician? Now Google understands the difference, and can narrow your search results just to the one you mean—just click on one of the links to see that particular slice of results.

This is one way the Knowledge Graph makes Google Search more intelligent—your results are more relevant because we understand these entities, and the nuances in their meaning, the way you do."

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