Mobile on Your Dashboard

Mobile on Your Dashboard
H/T David Kutcher

Originally shared by David Kutcher

Exactly how much affect will the Google Mobile Armageddon have on your site traffic?

You've probably heard by now how Google is going to start prioritizing mobile-friendly sites and results in their Google search, and likely seen lots of posts about how you need to hurry up to get mobile-friendly.

That's all very true, and for a good read, visit Eric Enge's post: https://plus.google.com/+EricEnge/posts/WQZ47qHgY2W 

But as you're well aware, I believe in using metrics to guide decisions. So in the interest of giving you, the reader, an easy to use set of metrics to help guide your decision, I've created an easy to install Google Analytics dashboard (pictured below).

Here's the link to install it on your Analytics: https://www.google.com/analytics/web/template?uid=6Owr30r8QFKcXj2szRm8uw

In the example below, one of my restaurant clients,
- 44% of the site's total traffic came from Google Organic Search
- 23% of the site's total traffic came from mobile Google Organic Search
- 51% of the total Google Organic Search came from a mobile phone

Not shown here is how 27% of the site's total goal completions came from mobile Google Organic Search.

To learn more about gaining actionable intelligence from Google Analytics, please visit our blog post: http://www.confluentforms.com/2014/08/website-actionable-intelligence-goal-acquisition.html



A big thank you to Stephan Hovnanian for prompting me to create this dashboard and post.