Great Content is Unique Content
Great Content is Unique Content
...you can write about topics that have been discussed before, but you should always have a unique take on the topic. Some angle or approach that hasn’t been done before.
Now, second, do your homework. Make sure you’ve researched what has already been said about the topic and any content that actually got wide attention. BuzzSumo is a great tool for that research. Third, work at developing a unique voice. Have an approach, a way of expressing your content, that doesn’t sound generic. I don’t mean to get weird unless that suits your target audience, but be natural. Be yourself. And finally, use my mashup technique to find ways to develop new approaches to your topics. You can learn about that in my Moz “Whiteboard Friday” video linked here.
H/T Stone Temple
https://www.stonetemple.com/why-great-content-is-unique-content-heres-why-150/?utm_medium=email&utm_campaign=heres-why&utm_source=hw-email
...you can write about topics that have been discussed before, but you should always have a unique take on the topic. Some angle or approach that hasn’t been done before.
Now, second, do your homework. Make sure you’ve researched what has already been said about the topic and any content that actually got wide attention. BuzzSumo is a great tool for that research. Third, work at developing a unique voice. Have an approach, a way of expressing your content, that doesn’t sound generic. I don’t mean to get weird unless that suits your target audience, but be natural. Be yourself. And finally, use my mashup technique to find ways to develop new approaches to your topics. You can learn about that in my Moz “Whiteboard Friday” video linked here.
H/T Stone Temple
https://www.stonetemple.com/why-great-content-is-unique-content-heres-why-150/?utm_medium=email&utm_campaign=heres-why&utm_source=hw-email
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