Keywords from Adwords Misleading for Content
Keywords from Adwords Misleading for Content
Must Read
Rand Fishkin of Moz explains.
You're driving traffic for multitudes of reasons that aren't directly or necessarily directly connected to a conversion, at least certainly not right in that visit. So there are lots reasons why you might want to target different types of keywords and why AdWords data will steer you wrong.
Originally shared by Moz
Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
https://moz.com/blog/unreliable-google-adwords-keyword-volume?utm_source=google_plus&utm_medium=social&utm_content=unreliable_google_adwords_keyword_volume&utm_campaign=whiteboard_friday
Must Read
Rand Fishkin of Moz explains.
You're driving traffic for multitudes of reasons that aren't directly or necessarily directly connected to a conversion, at least certainly not right in that visit. So there are lots reasons why you might want to target different types of keywords and why AdWords data will steer you wrong.
Originally shared by Moz
Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
https://moz.com/blog/unreliable-google-adwords-keyword-volume?utm_source=google_plus&utm_medium=social&utm_content=unreliable_google_adwords_keyword_volume&utm_campaign=whiteboard_friday
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