SEO, Documents and Search Engines
SEO, Documents and Search Engines
Kim Krause Berg hits the nail on the head for how to approach search.
Great fuel for client conversations about semantic writing.
We are living in a universe of documents, trying to understand ourselves and each other without ever needing to leave our homes. An expert SEO does not optimize for a search engine. They optimize content for the universe of documents in the hopes it meets the needs of the information seeker they want to reach.
H/T Gina Fiedel
Originally shared by Gina Fiedel
SEO, Documents and Search Engines - Connecting With Meaning & Actual People
This article from Kim Krause Berg on Search News Central, Doc Sheldon's publication in the world of SEO and usability, digs down into the beautiful depths of what it is we are actually doing on the web, how it's an extension of on-the-ground, living and breathing real life. How can we really regard and optimize it for the most true experience. The kind that matters.
Kim is a usability expert. She works in the "labyrinth of usability, user experience, conversions, accessibility and mobile design."
"An expert SEO deep dives into how web based documents are indexed by a computer system learning as much as possible about each of us. We are unpredictable until we are not. And we are quickly becoming lost from one another despite being connected to each other by email, social sites, search engines, forums, newsletters, videos, pictures, and voice activated lamps in the living room.
We are living in a universe of documents, trying to understand ourselves and each other without ever needing to leave our homes. An expert SEO does not optimize for a search engine. They optimize content for the universe of documents in the hopes it meets the needs of the information seeker they want to reach."
Kim Krause Berg
https://searchnewscentral.com/blog/2018/01/17/seo-and-a-universe-of-documents/
Kim Krause Berg hits the nail on the head for how to approach search.
Great fuel for client conversations about semantic writing.
We are living in a universe of documents, trying to understand ourselves and each other without ever needing to leave our homes. An expert SEO does not optimize for a search engine. They optimize content for the universe of documents in the hopes it meets the needs of the information seeker they want to reach.
H/T Gina Fiedel
Originally shared by Gina Fiedel
SEO, Documents and Search Engines - Connecting With Meaning & Actual People
This article from Kim Krause Berg on Search News Central, Doc Sheldon's publication in the world of SEO and usability, digs down into the beautiful depths of what it is we are actually doing on the web, how it's an extension of on-the-ground, living and breathing real life. How can we really regard and optimize it for the most true experience. The kind that matters.
Kim is a usability expert. She works in the "labyrinth of usability, user experience, conversions, accessibility and mobile design."
"An expert SEO deep dives into how web based documents are indexed by a computer system learning as much as possible about each of us. We are unpredictable until we are not. And we are quickly becoming lost from one another despite being connected to each other by email, social sites, search engines, forums, newsletters, videos, pictures, and voice activated lamps in the living room.
We are living in a universe of documents, trying to understand ourselves and each other without ever needing to leave our homes. An expert SEO does not optimize for a search engine. They optimize content for the universe of documents in the hopes it meets the needs of the information seeker they want to reach."
Kim Krause Berg
https://searchnewscentral.com/blog/2018/01/17/seo-and-a-universe-of-documents/
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