Mobile and B2B Marketing
Mobile and B2B Marketing
B2B customers are increasingly expecting a similar experience to their personal B2C searches.
This concept impacts the nature of text on the page and how it is delivered.
I'm working with a B2B company now to change the experience for buyers when they come to the website.
As a web writer, you may want to talk to your clients about the mobile experience.
https://www.thinkwithgoogle.com/marketing-resources/experience-design/b2b-marketing-reshaping-growth/?utm_medium=email-d&utm_source=weekly-insight&utm_team=twg-us&utm_campaign=Nurture-M14-twg-us-think-weekly-insight-OT-OT-OT&utm_content=Mobile-img&mkt_tok=eyJpIjoiTURBd05EUTRNRGt4WW1JMiIsInQiOiI5WEl2cDY5cEd0RnZCU1AwRG95N0FLaHMyRlo0ck5ZS1E5Q1lSaFJrSldsM3RxVHFZS1ltYWkrU0tFdUIweEtPZ2ViUFdwdnY3SU9KM3pwazFzZnpSOEJtQmFyelhtUmZ4UllQUzM3cTA1U2hZM2h5eE5iSWp5cDhOVTVpNE1xdiJ9?utm_medium%3Dsocial&utm_campaign=thinkwithgoogle&utm_source=gplus&utm_content=b2b-marketing-reshaping-growth
B2B customers are increasingly expecting a similar experience to their personal B2C searches.
This concept impacts the nature of text on the page and how it is delivered.
I'm working with a B2B company now to change the experience for buyers when they come to the website.
As a web writer, you may want to talk to your clients about the mobile experience.
https://www.thinkwithgoogle.com/marketing-resources/experience-design/b2b-marketing-reshaping-growth/?utm_medium=email-d&utm_source=weekly-insight&utm_team=twg-us&utm_campaign=Nurture-M14-twg-us-think-weekly-insight-OT-OT-OT&utm_content=Mobile-img&mkt_tok=eyJpIjoiTURBd05EUTRNRGt4WW1JMiIsInQiOiI5WEl2cDY5cEd0RnZCU1AwRG95N0FLaHMyRlo0ck5ZS1E5Q1lSaFJrSldsM3RxVHFZS1ltYWkrU0tFdUIweEtPZ2ViUFdwdnY3SU9KM3pwazFzZnpSOEJtQmFyelhtUmZ4UllQUzM3cTA1U2hZM2h5eE5iSWp5cDhOVTVpNE1xdiJ9?utm_medium%3Dsocial&utm_campaign=thinkwithgoogle&utm_source=gplus&utm_content=b2b-marketing-reshaping-growth
Comments
Post a Comment