The Secret to Online Connection
The Secret to Online Connection
David Amerland gets to the essence of connecting your business to customers.
Does this truly fulfil a need?
Does it do so intuitively?
If you have to explain what need you are fulfilling with your product or service to someone who’s looking at what you do, the chances are you’re not sure yourself or you’re doing it all in such half-hearted way that you really don’t want yourself to succeed. If the person who gets to your shop, brochure, website, app, market cart cannot figure out at a glance how to do business with you and what the benefits of doing so will be for them, you are making it difficult for someone to make the right purchase decision even if the product or service you’re selling is the perfect fit.
Originally shared by David Amerland
Get Down to Basics
When you strip what you see down to fundamental principles you begin to understand that the connecting threads reveal fundamental truths. #thesnipermind
https://davidamerland.com/seo-blog/1198-the-only-secret-to-marketing-branding-selling-and-yes-seo-too-you-ever-need-to-know.html
David Amerland gets to the essence of connecting your business to customers.
Does this truly fulfil a need?
Does it do so intuitively?
If you have to explain what need you are fulfilling with your product or service to someone who’s looking at what you do, the chances are you’re not sure yourself or you’re doing it all in such half-hearted way that you really don’t want yourself to succeed. If the person who gets to your shop, brochure, website, app, market cart cannot figure out at a glance how to do business with you and what the benefits of doing so will be for them, you are making it difficult for someone to make the right purchase decision even if the product or service you’re selling is the perfect fit.
Originally shared by David Amerland
Get Down to Basics
When you strip what you see down to fundamental principles you begin to understand that the connecting threads reveal fundamental truths. #thesnipermind
https://davidamerland.com/seo-blog/1198-the-only-secret-to-marketing-branding-selling-and-yes-seo-too-you-ever-need-to-know.html
It's interesting that it takes us quite some time to finally get to the fundamentals Zara Altair We are easy to distract.
ReplyDeleteDavid Amerland It's what Stan Bush calls the ibuprofen to the pain. :D
ReplyDeleteZara Altair wise words.
ReplyDeleteI was just discussing this with someone today concerning "Convince And Convert", which I don't think is now, or has ever been good advice. If I have to spend a lot of time convincing you that you need or want it, then you don't really need or want it.
ReplyDeleteI focus on the 20% of things that are important to me. I let the other 80% go. It's actually better for everyone... because to someone, somewhere there's a piece of that 80% that makes up THEIR 20%. I don't want to be the reason they don't have it.
Stan Bush I love it. An 80% that makes up their 20%. :)
ReplyDeleteStan Bush Totally agree! Brilliant.
ReplyDelete