Why You Should Customize Your Google Analytics Channels

Why You Should Customize Your Google Analytics Channels
Use filters to refine information on activity.
H/T Stone Temple
...each of the channels is really a filter. It filters your incoming traffic by a set of rules for each channel, but if you use custom UTM tags for your inbound links, some channels may not catch traffic from those links that you would want there.

Mark Traphagen explains how to fix your channels. https://goo.gl/wkVPZa
https://www.stonetemple.com/customize-google-analytics-channels-heres-why-152/

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