Query Patterns
Query Patterns
Bill Slawski investigates the shift in search from keywords to patterns.
When writing for the web, think of the questions people ask about your business. Then answer the question.
Anticipating what questions your targeted audience might have about what your pages cover may be an exercise worth undertaking. If you know the entities your pages are about, and you make them the stars of your pages, and answer questions about them that people may have, and become the authoritative sources for information about them, it is likely the path towards succeeding under an ontology-based approach that benefits from a query stream-based ontology. Which I wrote about more at: 3 Ways Query Stream Ontologies Change Search.
Originally shared by Bill Slawski
A followup to my post at SEO by the Sea on Query Stream Ontologies. This is a future of Search and SEO.
https://gofishdigital.com/seo-moves-keywords-to-ontologies-query-patterns/
Bill Slawski investigates the shift in search from keywords to patterns.
When writing for the web, think of the questions people ask about your business. Then answer the question.
Anticipating what questions your targeted audience might have about what your pages cover may be an exercise worth undertaking. If you know the entities your pages are about, and you make them the stars of your pages, and answer questions about them that people may have, and become the authoritative sources for information about them, it is likely the path towards succeeding under an ontology-based approach that benefits from a query stream-based ontology. Which I wrote about more at: 3 Ways Query Stream Ontologies Change Search.
Originally shared by Bill Slawski
A followup to my post at SEO by the Sea on Query Stream Ontologies. This is a future of Search and SEO.
https://gofishdigital.com/seo-moves-keywords-to-ontologies-query-patterns/
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