YouTube in Google Search

YouTube in Google Search
Mark Traphagen amd Eric Enge on how Google uses videos in search.

Eric: Before 2007, Google segmented its search results into different portals for each type of search. So you’d have one for videos, one for news, one for images, and one for web results. But with Universal Search, Google enabled those verticals to be blended into one results page, which is the main Google results page that we see today.

So when a query seems to be about a current news item, more news results are included in those regular results. If videos might be helpful for the searcher, then those video results are included.
https://www.stonetemple.com/why-youtube-is-so-powerful-in-google-search-heres-why-158/?utm_medium=email&utm_campaign=heres-why&utm_source=hw-email

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