Google, Schema, and Media
Google, Schema, and Media
H/T Bill Slawski
Let voice know about your media.
Originally shared by Aaron Bradley
Google now using structured data to facilitate user-initiated play of media from search results or the Google Assistant
As per the call-out link, Google has added support for "Media Actions" which "enable users to initiate media content (e.g. songs, albums, movies) on content provider applications via Google Search and the Google Assistant."
Unsurprisingly the structured data Google relies upon to accomplish this are chiefly the schema.org/Action hierarchy, as well as schemas pertinent to the implicated media types.
It also leverages schema.org/DataFeed as a "envelop" that contains all the data items from a publisher, provided in the form of a page-independent JSON-LD feed (http://bit.ly/2JGNaGD). And there's a new validation tool for such data feeds (http://bit.ly/2t2XvCk).
Read more about it in the post, but there's lots about this newly-support content type that I haven't explored. For example the specs employ both the schema.org/URL property and the JSON-LD @id key. Interestingly the latter does not need to be resolvable (does not need to be a working URL).
#schemaorg #jsonld #mediaactions #structureddata #google
H/T Bill Slawski
Let voice know about your media.
Originally shared by Aaron Bradley
Google now using structured data to facilitate user-initiated play of media from search results or the Google Assistant
As per the call-out link, Google has added support for "Media Actions" which "enable users to initiate media content (e.g. songs, albums, movies) on content provider applications via Google Search and the Google Assistant."
Unsurprisingly the structured data Google relies upon to accomplish this are chiefly the schema.org/Action hierarchy, as well as schemas pertinent to the implicated media types.
It also leverages schema.org/DataFeed as a "envelop" that contains all the data items from a publisher, provided in the form of a page-independent JSON-LD feed (http://bit.ly/2JGNaGD). And there's a new validation tool for such data feeds (http://bit.ly/2t2XvCk).
Read more about it in the post, but there's lots about this newly-support content type that I haven't explored. For example the specs employ both the schema.org/URL property and the JSON-LD @id key. Interestingly the latter does not need to be resolvable (does not need to be a working URL).
#schemaorg #jsonld #mediaactions #structureddata #google
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