David Amerland on Google

The Neuroscience of Writing - David Amerland on Google Think of a piece of writing. Any piece of writing and what you think of, immediately, is the ‘voice’ of its author dropping words directly into your mind, each one acting like a stone cast upon a pond; radiating in ever widening concentric circles from where it landed. And where each word actually lands is somewhere different for each reader, its impact dictated by the knowledge, memories and sensations that reader has at the time of reading.

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